Super social media yet to excite membersBY ALEX DUNNIN | MONDAY, 17 MAR 2014 10:35AMSocial media usage by super funds generates much more excitement among the funds themselves than it does among its members, reveals research by Rainmaker. Related News |
Editor's Choice
Mercer rolls out new corporate super plan
|Mercer Super has launched a new corporate superannuation plan for employers of all sizes called Mercer Business Super.
Australian Retirement Trust applies new investment exclusion
|The mega super fund has added to its list of exclusions, to come into effect from July 1.
Insignia FUM grows by $11bn, completes platform migration
|Insignia Financial has given a quarterly business update, seeing funds under management grow 3.9% to $312.3 billion.
Former Diverger managing director joins VBP
|David Carney is stepping back from managing Vital Business Partners (VBP), appointing Nathan Jacobsen to take over as chief executive.
Products
Expert Feed
Why advisers should consider offering general insurance to HNW clients
I have read many articles over the years about servicing high-net-worth (HNW) clients in the financial services industry.
The role of AI in financial planning: Insights from the US
Ever since ChatGPT burst onto the scene late last year, generative AI has been front and centre of business discussions and financial planning, just like ...
Considerations when nominating a charity for your super upon death
There has been a lot of talk lately about the upcoming great wealth transfer, and you might be wondering where charities fit into all this.
The end of free money
With institutional investors prudently reassessing their risks in current market conditions and seeking safe havens in alternatives such as secured private ...
Featured Profile
Robert De Dominicis
CHIEF EXECUTIVE OFFICER
GBST HOLDINGS LIMITED
GBST HOLDINGS LIMITED
It was during a family sojourn to the seaside town of Pescara, Italy, Rob DeDominicis first laid eyes on what would become the harbinger of his future. Andrew McKean writes.
The underlying premise here is that social media following is the only metric worth looking at. More valuable is consideration of:
> What is the SM strategy?
> Who are the followers?
> Does the follower profile meet the strategy objectives?
> What is the share of voice being achieved by the fund relative to its size?
Above all, the overriding metric must be: 'How does following in social media translate into brand loyalty, brand reputation, improved member retention etc.'
We find that we can't afford not to have a SM presence as this is where people like to share their experiences about the brand and a few select it as their preferred channel to communicate with the brand. So we use social media to engage, educate, raise the profile of our brand but overall, we are there just to listen and reply to enquiries comments and the occasional complaint.